Hard Rock Cafe

Hard Rock and the Seminole Tribe of Florida: the perfect marriage of two kindred spirits. Hard Rock's philosophy has always been based on strong values, including the importance of being authentic and independent and a shared service for preserving our wildlife and protecting our planet. Peter Morton and Isaac Tigrett established the first Hard Rock Cafe in London in 1971. Today, Hard Rock International is one of the most globally recognized companies in the world and spans over 80 counties: Cafes, Casinos, Hotels & Rock Shops. Hard Rock is also known for its vast memorabilia collection, iconic brand partnerships & live performances and its Love All, Serve All approach to Philanthropy. Building on its rich heritage of courageous and groundbreaking achievements, the Seminole Tribe of Florida acquired the Hard Rock brand in 2007 and is now poised to expand its horizon even further, to all corners of the globe. Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 88,000 pieces, including autographed guitars, costumes from world tours and rare photographs. Our brand plants the roots of its global soul in every place we live. Founders Isaac Tigrett and Peter Morton were two young Americans who brought together American food and the energy of music in London, heart of the world’s music scene in 1971. They envisioned a cafe that welcomed everyone, regardless of background, to unify a world where “bankers did not hang out with bakers.”